Flower Delivery West Wickham Privacy Policy

Introduction

At Flower Delivery West Wickham, we take your privacy and data protection seriously. This Privacy Policy outlines how we collect, use, retain, and protect your personal data when you place an order with us. The Policy applies to all customers who order from Flower Delivery West Wickham, whether located in West Wickham or the surrounding districts. Please review this Policy carefully to understand your rights and our responsibilities under the General Data Protection Regulation (GDPR).

What Personal Data We Collect

When you place an order or contact Flower Delivery West Wickham, we may collect the following types of personal data:

• Identity Data: Your full name, and if sending flowers to someone else, the recipient's name.
• Contact Data: Delivery address, billing address, and telephone number.
• Order Data: Details of your purchase, such as flower selection, delivery dates, gift card messages, and order history.
• Payment Data: Partial payment details such as transaction reference numbers and payment confirmation. Please note that we do not directly process or store full payment card information; this is managed by our payment processors.
• Correspondence: Records of your communications with us, including queries or feedback you provide via our website forms or by phone.
• Technical Data: Your IP address and information on how you use our website, collected through cookies or similar technologies (see our Cookie Policy for details).

Our Lawful Basis for Processing Your Data

Under GDPR, Flower Delivery West Wickham must identify a lawful basis for every instance of personal data processing. The bases we use include:

• Contractual Necessity: We process your data to fulfill the contract when you place a flower delivery order.
• Legitimate Interests: We may process your data to improve our services or carry out fraud prevention, provided our interests are not overridden by your rights.
• Legal Obligations: At times, we must retain and process certain data to comply with legal and regulatory requirements, such as accounting records.
• Consent: Where the law requires, we will ask for your explicit consent before processing your data (for instance, for marketing communications).

How We Use Your Personal Data

Your data is used exclusively for the following purposes:

• To process and fulfill your flower delivery orders.
• To communicate with you regarding your order or to respond to your inquiries.
• To maintain accurate records for accounting and business administration.
• To improve our website and services through usage analysis and customer feedback.
• To comply with legal requirements or respond to lawful requests by public authorities.

Your Data and Our Processors

To provide you with a seamless ordering and delivery experience, Flower Delivery West Wickham may share your personal data with third-party processors. These include:

• Payment Processors: Third-party companies who securely handle your payments.
• Delivery Partners: Couriers or local florists involved in delivering your order to the recipient.
• Technology Providers: Trusted companies offering services such as website hosting, data storage, and IT security.
• Accounting and Legal Advisors: For compliance with financial and regulatory obligations.

All our processors are vetted for their data protection standards and are obligated to only process your data for the purposes we specify, under strict confidentiality agreements. We do not sell or rent your personal data to any third party.

Data Retention: How Long We Hold Your Information

We retain your personal data only for as long as necessary to fulfill the purposes it was collected for, including satisfying legal, accounting, or reporting requirements. Typical retention periods are:

• Order Records: Retained for a minimum of six years to comply with tax and financial regulations.
• Customer Correspondence: Kept for up to 24 months after your last interaction with us.
• Marketing Data: If you have consented to receive marketing, your contact information will be kept until you withdraw consent or opt out.

Once the relevant retention period has ended, your personal data will be securely deleted or anonymised so it can no longer be associated with you.

Your Rights Under GDPR

As a customer of Flower Delivery West Wickham, you have several rights regarding your personal data, including:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You may ask us to correct inaccuracies or incomplete data.
• Right to Erasure: In certain circumstances, you can request your data be deleted from our records.
• Right to Restriction: You can ask us to limit how we process your data in some situations.
• Right to Data Portability: You can request your data in a structured, machine-readable format for transfer to another provider, where applicable.
• Right to Object: You may object to processing that is based on our legitimate interests, including direct marketing.
• Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing up to that point.
• Right to Lodge a Complaint: You have the right to file a complaint with the relevant supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, you may contact us through our website’s contact form or as otherwise described in our communications to you. We may need to confirm your identity before acting on your request, ensuring your data’s safety and accuracy.

How We Protect Your Data

We implement appropriate technical and organisational measures to ensure your data is handled safely and securely, including encryption, secure servers, access controls, and regular monitoring. Only authorised personnel and processors who need to know your information to serve you are granted access to your personal data.

Updates to This Policy

This Privacy Policy may be updated from time to time to reflect changes in legal requirements or our operations. Any significant changes will be communicated visibly on our website. You are encouraged to review this Policy periodically for the latest information on our privacy practices.

Contact and Further Information

If you have questions or concerns about this Privacy Policy or wish to exercise your data protection rights, please contact us via the forms provided on our website. We will respond to your query as soon as possible and always within regulatory timeframes.